§ Q32. Mr. Madden
asked the Prime Minister what are the duties of Lord Cudlipp in promoting the Government's counter-inflation policy.
§ The Prime Minister
I have appointed Lord Cudlipp as adviser to the Government on the presentation of their counter-inflation policies and on communication with the public over the whole range of issues involved. Lord Cudlipp will be in 149W charge of the Counter-Inflation Publicity Unit set up in July 1975 to organise the Government's publicity campaign.