§ Mr. Pavitt
asked the Secretary of State for Social Services whether the cigarette advertisements appearing on page 5 of the Sun, dated 10th March, and on page 3 of the Daily Mirror on the same day are in breach of the agreement between her Department and the industry regarding health hazard warnings.
§ Dr. Owen
The Tobacco Advisory Committee, on behalf of cigarette manufacturers, has agreed with the Secretary of State for Social Services that cigarette advertisements published in newspapers in the United Kingdom would carry a reference to the Government health warning and the appropriate tar group description of the brand. The TAC has been told that the type of advertising employed for the advertisements referred to in the question, in which no mention was made that the advertisements were for cigarettes, is in the Government's view a clear breach of the agreement and, if necessary, the voluntary code will have to be revised to take account of it.