§ Mr. Ridleyasked the Secretary of State for Prices and Consumer Protection what was, or will be, the cost to public funds of negotiating the latest voluntary price restraint agreement, advertising it, the kits to issue to shopkeepers in connection with it and printing and publishing and postage in connection with it, respectively.
§ Mr. MaclennanThere has been no significant expenditure on the negotiation of the selective price restraint scheme. The final plans for publicity will depend on discussions on the details of the scheme which are still continuing. I am, therefore, unable to give a precise estimate on costs, but I expect them to be in the region of £450,000 for advertising to the public, and £25,000 for advertising in the trade Press. The cost of printing the retailer kits is estimated at £330,000, plus £110,000 for distribution and postage.