§ Mr. Higgins
asked the Secretary of State for Trade if he will take steps to prevent international airlines from advertising flights, marketed in the United Kingdom, as direct flights when they are not non-stop but planned to diverge from a direct 87W course and stop at other airports en route.
§ Mr. Deakins
The word "direct" is commonly used by airlines to identify services which do not involve a change of aircraft. If, nevertheless, a particular advertisement appeared to be misleading, the provisions of the Trade Descriptions Act 1968 might apply, or the matter could be referred to the Advertising Standards Authority.