§ Mr. D. E. Thomasasked the Secretary of State for Scotland (1) what was the total advertising budget for his Department in each year from 1970 to 1974; and if he will give a breakdown by media, subjects and languages;
377W(2) what is the projected advertising budget for his Department for 1975–76; and if he will give a breakdown by media, subjects and languages.
§ Mr. William RossThe advertising budget for the Scottish Office for 1975–76 and the breakdown by subjects is given in the following table.
£ Recruitment (Scottish public services) 99,000 Fire and crime prevention 58,500 Housing, transport and land 126,750 Health education and other health subjects 209,600 Road safety 14,750 Education and community affairs 40,950 Miscellaneous 24,300 Total 573,850 In each of these campaigns the media being used are Press, television and radio. English is the only language being used.
The figures for earlier years are as follows:
£ 1970–71 57,584 1971–72 117,419 1972–73 240,495 1973–74 415,009 1974–75 556,129 As in 1975–76, the media used were Press, television and—after 1973–74—radio. English was the only language used. The main subjects dealt with during these years were: public service recruitment; fire and crime prevention; housing; road safety; local government reorganisation; health education and other health subjects; legal aid.