§ Mr. Geoffrey Finsberg
asked the Secretary of State for Social Services what are the results of his review of the type face used in the warning notices on cigarette poster advertisements.
§ Sir K. Joseph
I came to the view in the light of the working of the present agreement that the prescribed type-face was not sufficiently eye-catching. I informed the tobacco manufacturers of this and I am glad to say that they immediately agreed to the adoption of bolder forms of print. The detailed arrangements for this are now being worked out with a view to the changes being made as soon as practicable.