HC Deb 25 January 1972 vol 829 c379W
Mr. Geoffrey Finsberg

asked the Secretary of State for Social Services what are the results of his review of the type face used in the warning notices on cigarette poster advertisements.

Sir K. Joseph

I came to the view in the light of the working of the present agreement that the prescribed type-face was not sufficiently eye-catching. I informed the tobacco manufacturers of this and I am glad to say that they immediately agreed to the adoption of bolder forms of print. The detailed arrangements for this are now being worked out with a view to the changes being made as soon as practicable.