§ 43. Dr. Gilbertasked the Secretary of State for Trade and Industry if he will seek powers to compel those responsible for deceptive advertising to spend a sum of money at least equal to that involved in that advertising on disseminating through the same media statements indicating precisely the ways in which they had been attempting to mislead the public.
§ Mr. RidleyNo. I am aware of the "corrective advertising" which is being demanded in certain cases in the United States of America. But in the United Kingdom our effective criminal law is supplemented by a wide-ranging system of voluntary control which can promptly eliminate unwarranted advertising claims.