§ 53. Mr. Pavittasked the Secretary of State for Trade and Industry what action he is now taking to bring about a reduction in the price of detergents; and if he will make a statement on the results of action by the Board of Trade to reduce promotional costs and give mare of the same product for less money in a packet which is not so extensively advertised.
§ Mr. RidleyI see no need for action in present circumstances. The companies are continuing to offer cheaper brands, which are less advertised, but which have achieved between 12 per cent. and 15 per cent. of the market.