HC Deb 05 July 1968 vol 767 c276W
Sir J. Rodgers

asked the President of the Board of Trade what estimate he has made of the amount spent by overseas subsidiaries of British companies on advertising the sale of their goods.

Mr. Dell

No official estimate has been made, but a very rough estimate of £130 million a year was given in the report of a survey carried out by the Incorporated Society of British Advertisers, published in April, 1968.