Mr. Walkerasked the President of the Board of Trade what plans are being made for further short-term marketing courses for senior British executives, at home or overseas.
§ Mr. JayThe National Marketing Council has today announced details of three courses in marketing which it has arranged for 190 executives of director status, to take place in the summer of this year:
(1) The British-American Management Course in Marketing is providing 100 places on a five-week course to be held at the Harvard University Graduate School of Business Administration under the direction of the International Marketing Institute.
(2) International Marketing Programme Ltd. is providing 50 places on a four-week course at Pembroke College, Cambridge.
(3) The European Institute of Business Administration is providing 40 places on a three-week course at Fontainebleau.
171WEach course will be followed by a three-week tour of industry for which the Board of Trade will contribute half the cost of transport (including return transport to and from London) and half the cost of accommodation and subsistence at agreed rates. The British-American Management Course in Marketing will visit American firms, and the other two firms in the European Economic Community.
The Government have also discussed plans for 1968 with the London and Manchester Business Schools. The schools have explained that there is a substantial marketing element in their present twelve-week courses for post-experience students. They are also considering for next year shorter courses for senior executives devoted exclusively to marketing. The Government will continue to be in close touch with them on the development of their plans.