§ Mr. Whitaker
asked the President of the Board of Trade what plans he has to seek power to implement the Reith Commission Report by setting up a 209W National Consumer Board, or by effecting some means of raising advertising standards.
§ Mr. Darling
The Report of Lord Reith's Commission is a very useful contribution to the study of advertising practices and is being carefully considered. On the raising of advertising standards I intend to introduce, as soon as possible, legislation on the lines of the Protection of Consumers (Trade Descriptions) Bill which would prohibit most forms of false or misleading advertisements of goods and services.