Mr. W. T. Williamsasked the Chancellor of the Exchequer what proportion of advertising expenditure of each Government Department during the years
ADVERTISING EXPENDITURE IN THE U.K. BY GOVERNMENT DEPARTMENTS £000 Department 1963–64 T.V. Advertising Other Advertising Total Time Total Press Display Total Ministry of Agriculture, Fisheries and Food — — — 14 14 Ministry of Aviation — — — 21 21 Civil Service Commission — — — 96 96 Ministry of Defence: Air Force Department — — 324 352 352 Army Department 346 386 574 664 1,050 Navy Department — — 345 444 444 Department of Education and Science — — 1 2 2 Export Credits Guarantee Department — — 54 54 54 Ministry of Health — — 46 80 80 Home Office 11 11 321 385 396 Ministry of Housing and Local Government — — 28 42 42 Ministry of Labour — — — 16 16 National and Scottish Savings Committees — 1 474 577 578 Ministry of Overseas Development — — 5 15 15 Ministry of Pensions and National Insurance — — 77 79 79 Post Office 93 104 759 879 983 Ministry of Public Building and Works — — 1 14 14 Scottish Home and Health Department — — 17 30 30 Board of Trade — — — 1 1 Ministry of Transport 13 19 35 101 120 Other Departments — — 30 91 91 TOTAL 463 521 3,091 3,957 4,478 662W
Department 1964–65 T.V. Advertising Other Advertising Total Time Total Press Display Total Ministry of Agriculture, Fisheries and Food — — — 16 16 Ministry of Aviation — — — 32 32 Civil Service Commission — — — 201 201 Ministry of Defence: Air Force Department — — 487 538 538 Army Department 472 484 691 883 1,367 Navy Department 84 89 399 510 599 Department of Education and Science — — 26 29 29 Export Credits Guarantee Department — — 57 57 57 Ministry of Health — — 79 163 163 Home Office 2 4 321 383 387 Ministry of Housing and Local Government — — 40 54 54 Ministry of Labour — — 14 44 44 National and Scottish Savings Committees — — 530 638 638 Ministry of Overseas Development — — 12 32 32 Ministry of Pensions and National Insurance — — 72 75 75 Post Office 48 49 1,030 1,145 1,194 Ministry of Public Building and Works — — 3 16 16 Scottish Home and Health Department 10 12 23 58 70 Board of Trade — — — 1 1 Ministry of Transport 172 183 184 285 468 Other Departments — — 13 84 84 TOTAL 788 821 3,981 5,244 6,065 1963–64, 1964–65, and 1965–66 was spent on the purchase of television time and on display in the Press, respectively.
§ Mr. DiamondI give below the information requested.
663W
Department 1965–66 (estimated) T.V. Advertising Other Advertising Total Time Total Press Display Total Ministry of Agriculture, Fisheries and Food — — — 18 18 Ministry of Aviation — — — 62 62 Civil Service Commission — — — 288 288 Ministry of Defence: Air Force Department — — 584 653 653 Army Department 420 451 814 970 1,421 Navy Department — — 572 734 734 Department of Education and Science — — 99 107 107 Export Credits Guarantee Department — — 57 57 57 Ministry of Health — — 134 244 244 Home Office 67 72 438 543 615 Ministry of Housing and Local Government — — 41 54 54 Ministry of Labour — — 19 45 45 National and Scottish Savings Committees — 1 587 738 739 Ministry of Overseas Development — — — 15 15 Ministry of Pensions and National Insurance — — 10 11 11 Post Office 21 27 1,190 1,714 1,741 Ministry of Public Building and Works — — 3 34 34 Scottish Home and Health Department 5 6 34 63 69 Board of Trade — — 205 208 208 Ministry of Transport — — 97 145 145 Other Departments — — 21 141 141 TOTAL 513 557 4,905 6,844 7,401 Notes
- (1) This table contains more complete information that that given in reply to a question by the hon. Member for Londonderry on 2nd February, 1966, and supersedes it.
- (2) Television advertising includes the cost of films shown on television.
- (3) Other advertising comprises advertising in the press (display and classified), the cinema and by posters and leaflets.
- (4) Figures have been rounded to the nearest one thousand pounds.