§ 47. Mr. Terence L. Higgins
asked the Minister of Aviation what market research has been carried out by his Department to determine whether air passengers prefer cheaper to faster air travel.
§ Mr. Mulley
It is difficult to give an answer in the abstract, but in relation, for instance, to the Concord it forms an important aspect of my market research activities. Intensive studies of the potential market for the Concord have been carried out by the French Government and ourselves and the firms concerned from the start of the project. These studies show that there will be a considerable demand for supersonic travel.