§ 45. Mr. Francis Noel-Baker
asked the Postmaster-General if he will now take steps to require the Independent Television Authority further to restrict the time devoted to advertisements on commercial television and to isolate such advertisements from the programmes.
§ Mr. Benn
Under the Television Act, 1964, the amount and distribution of advertising on independent television are the responsibility of the Independent Television Authority. The criteria which the Authority are to observe in the discharge of their responsibility are prescribed by the Act. I am keeping the matter under review.