§ Mr. Heath
The main events of the year so far as British industry is concerned are the All-British Fairs in Barcelona, Sydney, and Peking, towards the 141W cost of which the Board of Trade will be making substantial contributions.
The Board of Trade are themselves organising British pavilions or sections at international trade fairs at Budapest, Poznan, Tel Aviv, Vienna and Accra. The official programme also includes the organisation of British sections in six other major trade fairs and collaboration with some twenty-five trade associations in specialised fairs mainly in Europe in both E.F.T.A. and E.E.C. countries. In addition, official commercial enquiry stands will be installed in seven major fairs.
PROPOSED PROGRAMME OF OFFICIAL BRITISH PARTICIPATION IN OVERSEAS TRADE FAIRS IN THE FINANCIAL YEAR 1964–65 Place Title and Dale Type of participation Barcelona … British Industrial Fair, 1st–12th April, 1964 Contribution towards costs (Organisers, British Overseas Fairs Ltd.). Milan … International Samples Fair, 12th–25th April, 1964. Official Information stand. Amsterdam … International Packaging Exhibition, 14th–21st April, 1964. Joint venture with Institute of Packaging. Peking … Scientific Instruments Manufacturers' Association Exhibition, 15th–25th April, 1964. Joint venture with the Association. Paris … International Exhibition of Women's Ready Made Apparel 18th–23rd April, 1964. Joint venture with the British Fashion Export Group. Paris … Fashion House Group of London Display, Hotel Monceau, 18th–23rd April, 1964. Joint venture with the Fashion House Group of London. Detroit … American Society of Tool and Manufacturing Engineers Show, 20th–24th April, 1964. Joint ventures with the Gauge and Tool Manufacturers' Association and the Machine Tool Trades' Association. Paris … Floralies Internationales, 24th April–3rd May, 1964. Joint venture with the Federation of British Horticultural Exporters. Hanover … German Aviation Exhibition, 24th April–3rd May, 1964. Official thematic display in conjunction with the Ministry of Aviation. Hanover … German Industries Fair, 26th April–5th May, 1964. Official information stand and joint ventures with the Stationers' Association and with the British Electrical and Allied Manufacturers' Association. Brussels … International Trade Fair, 30th April–11th May 1964. Official informational stand. Casablanca … International Trade Fair, 30th April–17th May, 1964. Pavilion organised by the British Chamber of Commerce for Morocco. Vancouver … Third British Columbia I.T.F., 13th–23rd May, 1964. Official display of British goods. Gothenburg … Swedish Trade Fair, 15th–24th May, 1964 Official information stand and joint venture display with the National Caravan Council. Budapest … Industrial Fair 15th–25th May, 1964 British Pavilion. Melbourne … Toy Fair, 18th–23rd May, 1964 Joint venture with British Toy Manufacturers Association. Pirmasens … Footwear, Leather and Machinery Fair, 23rd–28th May, 1964. Joint venture with British Leather Federation. Frankfurt … International Textiles Exhibition (Interstoff), 26th–29th May, 1964. Joint venture with Textile Promotion Consultative Committee.
The major British Weeks will be held at Dusseldorf this spring and in Denmark in the autumn. These events have been organised in collaboration with the Export Council for Europe. There is also a programme of British Weeks in Australia. A number of British store promotions will again be arranged in the U.S.A. and elsewhere.
It is likely that participation at other events will also be arranged but the following commitments represent the main part of the programme:143W
Place Title and Date Type of participation Milan … Triennale 27th May–27th September, 1964 British Pavilion in conjunction with Council of Industrial Design. Luxembourg … International Trade Fair, 28th May–7th June 1964 Official information stand. Hanover … 48th Exhibition of the German Agricultural Society. 31st May–7th June, 1964. Joint venture with Retail Leather Goods and Saddlery Association. Barcelona … International Samples Fair, 1st–15th June, 1964 Official information stand. Essen … Building Exhibition (Doubau), 4th–14th June. 1964. Joint venture with National Council of Building Materials Poznan … International Trade Fair, 7th–21st June, 1964 British Pavilion Paris … Salon International des Industries et Arts du Feu, 14th–22nd June, 1964. Joint ventures with British Pottery Manufacturers' Federation and Glass Manufacturers' Association. Tel Aviv … International Trade Fair, 16th June–7th July, 1964. British Section. Frankfurt … Achema Chemical Engineering Exhibition and Congress, 19th–27th June, 1964. Joint venture with British Chemical Plant Association. Los Angeles … Pacific Fine Foods and Beverage Fair, 19th–22nd July, 1964. Official display of British Food stuffs by the Consulate General. Izmir … International Fair, 20th August–20th September, 1964. Pavilion organised by the British Chamber of Commerce in Turkey. Moscow … Exhibition of Building and Road making machinery, 24th August–7th September, 1964. Joint venture with Federation of Manufacturers of Construction Equipment. Paris … Leather Week, 10th–15th September, 1964 Joint ventures with British Leather Federation and Leather Importers Factors and Merchants' Association. Vienna … International Autumn Trade Fair, 13th–20th September, 1964. British section in Hall of Nations Brno … International Trade Fair, 13th–27th September, 1964. Official information stand. Helsinki … Finnish International Trade Fair, 17th–27th September, 1964. Joint venture with Business Equipment Trades' Association. Milan … International Plastics Exhibition, 19th–27th September, 1964. Joint venture with British Plastics Federation. Sydney … British Exhibition, 25th September–10th October, 1964. Contribution towards costs (Organisers, British Overseas Fairs, Ltd.). To be staged in conjunction with British Fortnight, Sydney. Gothenburg … Medical Care and Health Exhibition, 10th–18th October, 1964. Joint venture with Surgical Instrument, Equipment and Appliance Export Group. Peking … British Exhibition, 2nd–14th November, 1964 Contribution towards costs (Organisers, Industrial & Trade Fairs Ltd. on behalf of the Sino-British Trade Council). Paris … International Exhibition of Women's Ready Made Apparel, 7th–11th November, 1964. Joint venture with British Fashion Export Group. Cologne … International Trade Fair of Sports Goods and Camping Equipment (SPOGA), 8th–10th November, 1964. Joint venture with the Federation of British Manufacturers of Sports and Games. Frankfurt … International Textiles Exhibition (Interstoff), 24th–27th November, 1964. Joint venture with Textile Promotion Consultative Committee. Accra … Ghana International Trade Fair, 3rd–21st February, 1965. British Pavilion.
PROPOSED BRITISH WEEKS AND STORE PROMOTIONS OVERSEAS IN THE FINANCIAL YEAR 1964–65 Place Nature of Promotion Date Brisbane British Week 9th–18th April Perth British Week 16th–24th May Dusseldorf British Week 23rd–31st May New York (and other branch stores) Store Promotions: Montgomery Ward & Co. Autumn Canberra British Week 6th–13th August Los Angeles (California) Store Promotion: J. W. Robinson Co. (Menswear). Autumn Pittsburgh (Pennsylvania) Store Promotion: Kaufmann's 20th September–10th October France (41 Stores in Paris and Provinces) Store Promotions: Groupement D'Achats des Grandes Magazine Independents. Autumn Boston (Massachusetts) Store Promotion: Jordan Marsh Co. (Menswear and Foodstuffs). 14th–26th September New Orleans (Louisiana) Store Promotion: Maison Blanche Co. "Best of Europe" including displays of British goods. 20th September–3rd October Cincinnati (Ohio) Store Promotion: H. & S. Pogue Co. 21st September–3rd October Cleveland (Ohio) Store Promotion: "London by Night" by The Higboo Co. 21st September–10th October Denmark British Week 25th September–4th October Sydney British Fortnight (To be staged in conjunction with British Exhibition Australia). 25th September–10th October Baltimore (Maryland) Store Promotion: Hutzler Bros. Co. (Principally Menswear). 27th September–10th October Boston (Massachusetts) Store Promotion: W. Filene's Sons Co. (Menswear). 4th–11th October Houston (Texas) Store Promotion: Sakowitz Bros. 3rd–17th October Birmingham (Alabama) Store Promotion: Loveman, Joseph & Loeb, "Best of Europe" (being organised in conjunction with Maison Blanche). 11th–24th October Hartford (Connecticut) Store Promotion: G. Fox & Co. Inc. 13th–27th October Omaha (Nebraska) Store Promotion: J. L. Brandeis & Sons Inc. 19th–31st October