§ Mr. Swingler
asked the Secretary to the Treasury what is the current cost to the taxpayer per annum of the publication, Good Business, produced by the Central Office of Information; who sells the advertising space in this publication; and if the contract for selling advertising space was put out for tender.
§ Sir E. Boyle
The net annual cost of the quarterly magazineGood Business, of which 9,000 copies are produced on behalf of the Commonwealth 22W Relations Office for free distribution in India, Pakistan, Ceylon and South-East Asia, will depend on the volume of advertisements which it is able to attract. So far two issues of the magazine have been produced. The current rate of net annual expenditure is of the order of £14,500, but it is hoped to reduce this as the magazine becomes more widely appreciated as an advertisement medium. The selling of advertising space for the first four issues is in the hands of a London contractor, Messrs. Pan Advertising Limited. The arrangement is temporary and was necessary in order to gain experience of the demand for advertising before tenders were sought for a regular contract. Steps are well advanced for the appointment by Her Majesty's Stationery Office of an advertisement contractor by competitive tender.