§ 69. Mr. Temple
asked the Minister of Housing and Local Government and Minister for Welsh Affairs whether he will now make a further statement on his policy regarding the control of outdoor advertising.7W
§ Mr. Brooke
My policy is to secure that outdoor advertisements are displayed in the right way and in the right places and not otherwise, and also that the machinery of planning control is as simple as possible. I have today laid amending regulations designed to further both these aims. I shall be sending to local planning authorities a circular explaining the new regulations.
As to advertisements on business premises and the problem of clutter, I invited representative bodies to discuss among themselves whether they could work out a voluntary code of standards. Such a code has now been compiled by a number of advertising organisations. I have seen it and have been glad to contribute a foreword to it. I understand that the code will be ready for publication in six or seven weeks' time. I am sure that it is a step in the right direction and should be given a trial.