HC Deb 13 July 1959 vol 609 c9W
Sir R. Robinson

asked the President of the Board of Trade whether he is aware of the scheme initiated by Mr. Kasper, the President of the Associated Merchandising Corporation of New York, and sponsored by the Dollar Exports Council, under which representatives of consumer goods industries are given the opportunity of working in North American department stores; and what steps he is taking to publicise this scheme.

Mr. Vaughan-Morgan

Yes. The Department is helping to bring it to the notice of industry through its regional offices, its Export Services Branch and the Board of Trade Journal. I am grateful to Lord Rootes and his colleagues on the Dollar Exports Council for their wholehearted backing for a scheme which gives promising executives of United Kingdom exporting firms such a unique opportunity of studying at first hand the reactions of the North American consumer to the goods in which they are interested.

Forward to