HC Deb 05 November 1958 vol 594 cc82-3W
108. Mr. Ness Edwards

asked the Postmaster-General to what extent he has been consulted under Section 4 (5) of the Television Act, 1954, about the use of subliminal advertising by the Television for South Wales and the West of England contractors; and how far this form of advertising conforms to his approved rules.

Mr. Marples

Subliminal advertising would be contrary to the first paragraph to the Second Schedule of the Television Act. There has been no reason, therefore, for consultation or direction under Section 4 (5) in this respect. The Authority has been assured by Television for South Wales and the West of England that the "keep watching" sign was transmitted at speeds at which it could be plainly seen, and that in any case the use of the message ceased on 21st October. The Authority also informs me that subliminal transmissions in any form are prohibited in its programmes, with the possible exception of some scientific programmes in which subliminal techniques would be openly examined.