HC Deb 06 June 1956 vol 553 c53W
10. Mr. Albu

asked the Minister of Transport and Civil Aviation whether the social survey. which his Department agreed to carry out in accordance with the recommendation of the Select Committee on Estimates, into the effectiveness of road safety publicity has been completed; and with what result.


In 1951, the Social Survey Division of the Central Office of Information in conjunction with my Department carried out a survey to test the effectiveness of local publicity in a limited area. The particular local campaign studied had no measurable effect on the behaviour of road users, but the circumstances were such that the drawing of generalised conclusions was not justified.

I hope to learn more about the effects of road safety publicity from the Slough experiment.

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