§ 53. Mr. Snow
asked the Chancellor of the Exchequer what limit is placed by his regulations, on Income Tax allowances for advertising, included in the trading costs of commercial businesses, under the provisions of the Income Tax Act, 1952.
§ Mr. Boyd-Carpenter
A deduction for advertising expenses has to be determined in accordance with general Income Tax law, under which expenditure is deductible in computing profits if, not being of a capital nature, it is wholly and exclusively incurred for the purposes of the business in question.