§ 54. Colonel Gomme-Duncanasked the Minister of Food how many women are employed by his Department for the purpose of visiting housewives in their homes, asking them how they use their points and impressing upon them the merits of his Department's recipes; and what, in a full 44W year, will be the cost of these activities to the taxpayer.
§ Mr. StracheyNo one from my Department is engaged on this work. The market research agency which conducts the Points Food Survey on our behalf employs some 25 investigators. The cost in a full year, including clerical salaries and overhead expenses, is estimated at £29,000. The investigators are asked to find out whether housewives read our recipes, not to comment on them.