HC Deb 26 May 1944 vol 400 c1065W
Sir R. Rankin

asked the Secretary of State for the Colonies why the Central Board in Trinidad has issued an Order forbidding the importation of advertising matter, diaries and similar articles included, even if funds do not leave the Colony in exchange, while cinemas will still be granted licences.

Colonel Stanley

I understand that the distinction in favour of the cinema industry made in the Order to which the Question refers was made because it was believed that importers of advertising material other than those connected with the cinema industry would increase the cost of goods when distributing such material, whereas in the case of the cinema industry it was understood that a specific amount of advertising material was allowed for each film and included as part of the rental price in the contract and that the question of passing on the additional cost to the consumer could not, therefore, arise.