HC Deb 28 July 1943 vol 391 c1614W
Major Mills

asked the Chancellor of the Exchequer what rates per single column inch are paid to the various weekly newspapers throughout the country for National Savings advertisements; whether in any cases the prices paid are below the pre-war scale of trade advertisements and in how many cases these advertisements have been withdrawn from newspapers when the proprietors have found it necessary to increase their charges for Government advertising?

Sir K. Wood

National Savings advertisements in weekly newspapers are paid for at rates not exceeding the lowest series trade rates per inch, less a discount of 21 per cent. allowed for Government advertising during the war. If the Government discount is disregarded, there are four weekly newspapers to which the rates now being paid are lower than those paid in 1939. There have been three cases in which National Savings advertising has been withdrawn on the ground that the proposed increases were considered to be excessive.