HC Deb 04 May 1925 vol 183 c613W

asked the Parliamentary Secretary to the Overseas Trade Department whether his attention has been called to the report of Mr. W. F. Vaughan Scott, commercial secretary to His Majesty's Legation, Santiago, to the effect that a point frequently lost sight of by British manufacturers is that the Chilean buyer does not take into account the origin of the article which he purchases, and always buys what is the cheapest, without regard to quality or durability; and whether, in that case, he will consider the issuing of leaflets to British manufacturers, pointing out the desirability of propaganda in such countries, to enlighten public opinion as the value of a good article?


I have seen the statement in the report referred to by the hon. Member. Reference to the importance of advertising British goods is made on page 12 of the report, and considerable publicity has already been given to it both in the Press and directly with business interests concerned. The importance of advertising in relation to the sale of British goods abroad is constantly emphasised in communications issued by my Department.