HC Deb 12 May 1924 vol 173 cc924-5W

asked the Parliamentary Secretary to the Overseas Trade Department whether his attention has been called to the fact that recently several Consuls in Central Europe, who have applied for advertising matter printed in foreign languages dealing with the British Empire Exhibition, have been informed that no further supplies are available; whether he is aware that the only information circulated to some of the most important banks in Central and Eastern Europe is in English, which is unintelligible to the people who have vainly applied for literature which they can understand; whether he is aware that no advertisements of the exhibition appear in railway stations, dining cars, steamboats, etc., while advertisements printed in the language of the country, dealing with the fair at, Padua, are everywhere to be seen; and will he take steps to alter this condition of affairs?


I have not received any communications from consular officers in the sense suggested. In conjunction with the Department of Overseas Trade the British Empire Exhibition authorities have distributed overseas, through the medium of commercial, diplomatic and consular officers, and direct, large numbers of leaflets dealing with the Exhibition in nine different languages. A number of illustrated folders in five different languages are also being distributed in the same manner, and I under- stand that posters of the Exhibition are being shown on many of the continental railways, and that most of the shipping companies have also agreed to display posters. I have been in communication with the Exhibition authorities upon the whole question, and am informed by them that their funds do not permit of their undertaking a more intensive advertising campaign upon the continent.