§ Mr. HASLAMasked the Parliamentary Secretary to the Ministry of Food whether, to diminish wastefulness of food 1564W and other necessary products, he will take means to institute an advertising campaign with the object of preventing such waste; and in this connection will he bear in mind the advertising campaign so successfully carried out in respect to the recent issue of War Loans, and consider whether at a comparatively small expense millions of pounds of valuable products might be saved, especially were such campaign to receive voluntary support from the Press?
Captain BATHURSTThe Food Controller recognises the importance of making all classes of the community realise the urgent necessity of avoiding waste of food in every form. He is glad to have been able to secure the co-operation of the National War Savings Committee, whose services in connection with the recent War Loan are well known. The details of a campaign for promoting food economy, with the aid of their organisation, are now being arranged. The Food Controller also, while acknowledging the valuable assistance which has been received from the Press, is confident that he can rely upon a continuance of its support in promoting the success of this movement.