HC Deb 27 July 1915 vol 73 c2148W

asked the Under-Secretary of State for War whether, in the placing of advertisements for recruits, due regard is had to the services in aid of recruiting rendered by the newspapers and to the fact that each newspaper has its special class of readers whom it may be desirable to reach?


In placing advertisements for recruits for particular branches of the Service, those newspapers are used which appeal to the special class it is desired to reach. Advertisements making general appeals for recruits are placed in those papers which have the largest circulation amongst the recruiting classes, and which it is thought will produce the best results. The particular services which a paper may have rendered to recruiting are not necessarily a factor in either case.