HC Deb 12 July 1915 vol 73 c664W

asked the Parliamentary Secretary of the Board of Agriculture whether his Department has considered the question as to whether a considerable reduction in the price of the journal of the Board would largely increase the number of purchasers of the journal, and so make the issue more remunerative or less of a financial loss; and, if so, can he give figures, say, as to what percentage of increase in sales at 2d. per issue would require to take place in order to make the income from it equal to what it is now?


The Board have for some time past had the question of a reduction in the price of their journal under consideration, but it is doubtful whether a large increase in the number of purchasers would result from such reduction. At present the Board publish their journal on a self-supporting basis in order to comply with Treasury requirements, and if the price were reduced to 2d. the sales would require to be trebled in order to maintain the present income.