§ Mr. BercowTo ask the Secretary of State for Trade and Industry if she will list the publicity and advertising campaigns run by her Department in each of the last four years, specifying the(a) purpse, (b) cost to public funds, (c) number of staff involved and (d) method of evaluation in each case. [39091]
§ Ms HewittThe table lists the costs of DTI advertising campaigns through the COI for the last four years for which final figures are available. Information regarding the purpose, number of staff involved, and method of evaluation for each campaign is not held centrally, and could be produced only at disproportionate cost.
744W
£ Amount (Ex VAT) 1997–98 Import Licences 58,111 Export Licences 6,809 Languages For Export 21,546 Queen's Awards 155,743 Firework Safety 73,097 Business Links 1,331,702 IT For All 653,290 Invest In Britain Bureau 21,750 Miscellaneous 182,837 Total 2,504,885 1998–99 Import Licences 48,776 Export Licences 7,660 Queen's Awards 228,159 Firework Safety 73,863 Working Time Regulations 646,151 Business Links 1,021,352 Carbon Monoxide Campaign 46,261 Trade UK 7,198 IT For All 100,642 Languages For Export 8,404 National Minimum Wage 3,363,882 Total 5,552,348 1999–2000 Import Licences 58,417 Export Licences 12,699 Export Website Awareness 19,402 National Minimum Wage 377,585 Information Society Initiative 852,375 Miners Compensation 164,768 Queen's Awards 61,512 Metrication 22,213 Carbon Monoxide 71,805 Foresight 63,046 Miscellaneous 18,192 Total 1,722,014
£ Amount (Ex VAT) 2000–01 Import Licences 46.195 Export Licences 16.729 National Minimum Wage 4,230,125 Small Business Service 92,233 Distance Selling 17,953 Miners Compensation Ad 142,899 UK Online for Business 1,793,154 Smart Awards 165,226 Paid Annual Leave 3,393,735 Carbon Monoxide 46,885 Small Business Service——Business Link 1,225,070 Trade Partners UK 1,511,218 Miscellaneous 4,887 Total 12,686,309